Coming Soon: Calming Care For Cats


Calming Care For CatsAnxiety in cats can be difficult for both cats and their owners. The development of anxiety in cats is often triggered by very specific events, objects, or changes in routine or environment. Sometimes, it can be difficult for cat owners to recognize, as some signs and symptoms of feline anxiety manifest as destructive behavior and can be misinterpreted as bad behavior. The signs and symptoms of cat anxiety can also mask other illnesses, so always visit your vet to ensure that there are no underlying conditions.

Anxious behavior affects more than just the cat – it often affects the whole household. Purina recently conducted a survey of 1,010 US cat owners whose cat(s) visited the veterinarian in the last 12 months. According to pet owners surveyed, 78% reported that their cat demonstrates at least one of six noted anxious behaviors. Anxiety in cats can manifest in a number of different ways.

Some behaviors are more prevalent than others:

48% – Hiding or withdrawing

47% – Following household members from room to room

28% – Excessive vocalization

17% – Pacing

14% – Aggression

11% – Compulsive behaviors

Some of the other common indications of anxiety in a cat include: inappropriate elimination (using the bathroom outside the litterbox), gastrointestinal disturbances, destructive behaviors, skin disorders/increased grooming, decreased appetite, disrupted social interactions, and changes in physical activity. If you’ve noticed any of these behaviors in your cat, then Calming Care could help.

Calming Care contains Bifidobacterium longum, also known as BL999, a probiotic strain shown to help cats maintain calm behavior. Purina conducted a study that showed BL999 is well tolerated by cats, reduces stress, reduces stress associated signs like sneezing associated with reactivated FHV-1, and increases social interactions between cats and people.

Purina Calming Care is a breakthrough feline supplement. It helps blunt cortisol (a marker of stress) and supports a healthy immune system. It also helps cats cope with changes in routine and location, helps promote positive behaviors such as playing and seeking out social contact, and has shown an improvement in cats displaying anxious behaviors such as pacing. The best part is, it’s easy to give – you just sprinkle one packet on your cat’s food daily!

If you think your cat could benefit from Calming Care, give us a call at 540-776-0700. We anticipate that it will be available mid to late July. You can also order Feline Calming Care online and have it shipped to your house for free directly from Purina Pro Plan Vet Direct. In addition to free shipping, Vet Direct offers a Rewards Program and monthly discount codes.

To learn more about anxiety in dogs and Calming Care for Dogs, visit our blog post here